Fake news sites have been used and embraced by online marketers as a successful sales tool. You could have seen a fake news site or two before if you've been browsing the Internet and trying to find product reviews.
The FTC has recently placed a ban on fake news sites. Here's what to know and what this signifies for online marketing.
The common signs of a fake news site are the supposedly legitimate news report video on a product in conjunction with several supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the merchandise has been featured on these reputable news sources in the past, and the only reason these fake news sites can display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way these fake news sites have gotten away with it in the past simply by using paid advertising to have their product listed on these reputable sites. So when they claim that their product has been featured on CNN, this simply means they've purchased a banner ad to seem on CNN's website
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This is among the major ways which these sites have already been in a position to sneak underneath the radar seemingly playing by the guidelines around this point. However now the FTC has passed a fresh law which forbids the utilization of these sites as an advertising tactic. Several consumers were likely feeling betrayed and tricked until enough of them complained to have the Federal Trade Commission's attention.
It won't take lengthy with this to pass into other niches. If you've been using these types of sites as your landing pages, it might be time to begin looking for other choices in terms of marketing your products or services.
The FTC in addition has come down on using outlandish and specific claims or testimonials unless they are absolutely in a position to be proven. If you've ever visited a fat loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying an image of a slim "after photo" person are precisely what they are talking about.
While the FTC is tightening its watch over affiliates, you will find still ways to happily coexist and make serious money online through white hat marketing practices. The main element so far as the FTC is worried is transparency in marketing.
If you're interested in making serious money online through the most effective AND legitimate ways of affiliate marketing, I invite you to subscribe for my complete and 100% FREE 10 Day Fast Track Training Course to understand everything you need to know about making huge money online in affiliate marketing without having to spend anything to understand how.
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